Flying Frog Matcha Co. is a character-driven conceptual brand for a matcha cafĂ©. The identity features playful frogs inspired by the green color of matcha and a fun, whimsical personality. The visuals aim to be quirky, artsy, and welcoming, appealing to students and young professionals.Â
Created using Adobe After Effects & Illustrator
This motion ad concept for Ally Bank focuses on the relatable side of money - those moments when you buy something just because it makes you happy. Ally is portrayed as the encouraging voice behind those choices, as the ad reassures that Ally makes it easy to save money.Â
Created using Adobe Illustrator and Photoshop
Single Cover
Single Cover
Social Media Post
Social Media Post
Created using Adobe Illustrator, Photoshop, and Indesign
Created using Adobe Illustrator & Photoshop
Created using Adobe Photoshop
The goal of this project is to redefine a dying brand's purpose. 20 Mule Team Borax is supposed to be a laundry detergent, although, I found that it is able to serve for other uses. One of them is preservation of flowers. For my ad, I decided to go with a pop-culture reference, to go along with the new target market.
Created using Adobe InDesign and Photoshop
These are all posters I made for my friends based on specific songs they like.
The designs are meant to represent the feelings that these songs portray - my personal visualizations of each song.
Created using Adobe InDesign, Photoshop, and Illustrator
Version I
This project is a magazine centered around my classmate's design philosophy and personal experiences, all derived from interviews I conducted with him. The overall design aims to reflect his confident personality and demonstrate how that confidence is infused into his creative work. The layout and stylistic choices were made to visually translate his classic yet confident approach to design making his unique perspective the focal point of the project.
Version II
This version of the magazine showcases this person's confidence in creative freedom, with subtle red accents that make key elements of the text stand out, establishing a clear hierarchy of information.